What Would You Walk Away From to Stay True to Your Values? 
  
In this episode of The John Peterson Podcast, I sit down with Bruce Buffer—legendary announcer, entrepreneur, and the iconic voice of the UFC—to uncover the story behind his decision to walk away from millions to uphold his personal values. Bruce shares how passion, discipline, and integrity have been the driving forces behind his success as a brand builder, motivational speaker, and business leader. 
  
From his “It’s Time” brand expansion to creating opportunities for UFC fighters to build their own legacies, Bruce dives deep into the principles of values-based entrepreneurship. We explore his daily success rituals, lessons learned from his father, and why surrounding yourself with the right team is key to thriving in business and life. 
  
Packed with insights on branding, persistence, and leadership, this episode is a must-listen for anyone seeking to align their career with their core values.

Tune in and discover what it takes to build success with purpose!