Backstory
My journey to becoming a business mastery expert wasnā€™t easy. Like many entrepreneurs, I experienced both triumphs and devastating setbacks. I started my career in sales and marketing, working my way up to leadership roles in Fortune 500 consulting firms. This experience gave me invaluable insights into what makes businesses succeed.
However, when I ventured out alone, I made the classic mistake of thinking my skills and experience alone would be enough. I took shortcuts, ignored fundamental business principles, and let my ego drive decisions. The result? I lost nearly two million dollars over four years.
This was a wake-up call. It forced me to reevaluate everything I knew about running a successful business. I realised that your beliefs are merely theories until youā€™ve lost it all. This painful experience catalysed my deep dive into understanding what truly makes the difference between business failure and mastery.
The statistics are alarming - over 90% of businesses fail within their first decade. This isn't just a number; it represents shattered dreams, financial hardship, and lost potential. I'm committed to changing this.
The Business Mastery CodeĀ
I've uncovered the Business Mastery Code through years of research, personal experience, and working with thousands of business owners. My mission now is to reduce the small business failure rate worldwide and create more Business Masters.
I believe that with guidance, anyone can master their business. My mission is to be that guide, to shine a light on the path to business mastery, and to support business owners every step of the way.
I aim to empower business owners with the knowledge, skills, and mindset needed to survive and thrive. I want to show them how to transition from being self-employed to becoming true Business Masters - individuals who can work as little as they want, when they want, without reducing their income.
I share the insights and strategies I've gathered over 29 years through my books, coaching, and seminars. My approach isn't just theoryā€”it's battle-tested and proven in the real world.
